NBC's Sunday night Olympics coverage focused on Usain Bolt, and the iconic Jamaican sprinter delivered. Bolt achieved a historic feat by edging American Justin Gatlin for his third consecutive Olympic gold medal in the 100-meter competition.
A.J. Katz is a staff writer for Adweek, where he specializes in covering television ratings, media personalities and programming. He is co-editor of Adweek's TVNewser blog covering the national news industry.
Wednesday night's Rio Olympics action featured a victory for U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, another gold medal for legendary Japanese gymnast Kohei Uchimura, and a gold in the 200-meter freestyle relay for Katie Ledecky and the U.S. women.
Linear viewership for the 2016 Rio Olympics on NBC is significantly up from the first night of competition but remains down from London 2012. The network delivered 33.4 million total viewers in prime time Tuesday night, the largest prime-time audience of this year's games.
Final live plus same-day numbers for NBC's Monday night Olympics coverage are in, and linear viewership remained down from 2012 and 2008. The network delivered 29.8 million total prime-time viewers Monday, an 8.5 percent decline from the first Monday of the London Olympics in 2012 and a 4 percent decline from the first Monday of the 2008 Beijing Games.
It was a great Sunday evening for the U.S. Olympic team, and NBC seemed to benefit from the squad's success. Michael Phelps won his record 19th gold medal by leading the U.S. men's swimming team to gold in the 4x100m freestyle relay. Katie Ledecky captured her first gold medal of Rio, smashing the world record in the women's 400m freestyle.
From the political pageantry of Cleveland and Philadelphia to the global spotlight of Rio de Janeiro, it's been quite a summer for Lester Holt. He's now covering his eighth Olympic Games for NBC News, but his first as anchor for NBC Nightly News With Lester Holt.
The opening ceremony for the 2016 Rio Olympics disappointed—in terms of rating—for NBC. Household viewership for Friday night's festivities were down 28 percent from the 2012 London Games opener.
As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience.
Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their own ways, each holding upfront presentations to pitch ad buyers on what advertising to millennial moviegoers can mean for brands.
Trusted Media Brands, Inc. is having some remodeling done. But don't expect its brands to lose that wholesome, uniquely American charm, a characteristic that attracts 56 million visitors to its digital brands every month.