A.J. Katz

A.J. Katz is a staff writer for Adweek, where he specializes in covering television ratings, media personalities and programming. He is co-editor of Adweek's TVNewser blog covering the national news industry.

Video: We Asked New Yorkers to Name the Brands Behind This Year’s Oscars Ads

Adweek put NYU students and other passersby to the brand recall test.

The Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones

NBA franchises hope to sell brands on their NBA 2K League teams.

Esports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand Integrations

Marketing decisions need to be driven by data, not just by gut.

How Sinclair Broadcast Group Is Luring Local Advertisers With OTT

Its stations can now leverage streaming audience data.

Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Startups are being the most negatively affected by the social media channel's decision to show less content from businesses, brands and media.

Winter Olympics Ratings Were Down From 2014, but NBC Still Dominated Its Network Competition

The network hauled in $920 million in national ad sales, a Winter Games record.

Condé Nast Is Launching a Digital Brand Network in the Hopes of Attracting a Diversity of Advertisers

Next Generation Network will be a collection of diverse Condé Nast brands including The Hive and Lenny Letter.

This Agency Thinks Advertisers Should Put Their Money Where Their Ears Are

Ad Results Media has amassed roughly 35% of the podcast ad market share.

NBC Olympics Weekend Ratings Declined From 2014

On a positive note, NBC Sports Digital continues to have a big 2018 Games.

The NBA Is Letting Its Stars Shine on and off the Court, Making the League’s Games Must-See TV

Standing behind its outspoken players attracts a younger audience.