The Oscars and the NBA Finals are among the programs that could receive a significant ratings bump from the service.
A.J. Katz is a staff writer for Adweek, where he specializes in covering television ratings, media personalities and programming. He is co-editor of Adweek's TVNewser blog covering the national news industry.
The company hopes to give clients a better sense of how many people are watching across multiple platforms.
While mobile and local video will drive ad revenue growth, direct mail remains the dominant media for U.S. local advertising.
There are more than 210 million people in America who self-identify as movie fans, more than the NFL, NBA, NHL, Major League Baseball, and NASCAR combined.
Camila Jiménez Villa thrives as a champion of edgy TV and digital brands at Fusion Media Group, bridging languages, audiences and platforms.