Yana Polikarpov
Dr Pepper Ads, Tour Target Young Latinos
Brand Marketing
Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. “Just like the unique 23 flavors in Dr [...]
Japanese Artisan Products Pop Up in NYC
Brand Marketing
Japan Brand this month will open a pop-up shop in New York City to introduce to American consumers a portfolio of artisan products sold by the company, which consists of [...]
Amp Energy, Dale Earnhardt Jr. Rev Up for New Beverage
Brand Marketing
Amp Energy and race car driver Dale Earnhardt Jr. have teamed to launch Tradin’ Paint, a limited-time energy drink. The beverage is available at retail, starting today. “Dale Jr. was [...]
Chanel Celebrates No 5 Anniversary
Brand Marketing
Chanel on Tuesday, May 5, launched several initiatives to commemorate the anniversary of the debut of its legendary No 5 perfume on May 5, 1921. Along with new ads, the [...]
Green Teen Report Card: ‘A’ for Awareness, ‘D’ for Action
Brand Marketing
While the Millennial generation—or those born after 1978—may be the cohort that is most passionate and educated about environmental issues, its members are not as altruistic as you might think, [...]
Malibu Rum Suits Up With Pro Beach Volleyball
Brand Marketing
Malibu Caribbean Rum joins the Association of Volleyball Professionals’ Crocs Tour, a beach volleyball competition touring across the U.S. through late September, as the official and exclusive spirits sponsor. “Volleyball [...]
Mars Sprinkles M&M’s With Disney Characters
Brand Marketing
Consumers can now order a special selection of M&M’s featuring nine Disney themes, via a deal between candy maker Mars Direct and Disney Consumer Products. The candies are being called: [...]
‘Apocalyptic’ Slurpee Hits 7-Eleven
Brand Marketing
Just in time for the release of Terminator Salvation, premiering May 21, 7-Eleven Stores will carry a new Slurpee flavor, “Apocalyptic Ice,” along with four collectible 3-D cups and two [...]
Survey Shows Mixed Trends in Custom Publishing Industry
Brand Marketing
A survey, entitled “Characteristics Study: A Look at the Volume and Type of Custom Publications in America,” was conducted by the Custom Publishing Council via mail this past winter. Results [...]
Gap Hosts ‘Flip-Flop Shop’
Brand Marketing
Gap’s flagship store in New York will host a Havaianas brand “Urban Beach Flip-Flop Shop” from April 30 to June 13. “Flip-flops are such an iconic symbol of summer, and [...]