William Higham


Customers in Control?

Spooked by the recession, consumers are looking for ways to take back the reins from institutions and brands alike. I’ve labeled this macro trend “control freaks.” Falling consumer confidence is […]

Old Is the New Young

Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it’s hard for us not to fall into shorthand approaches sometimes. For instance, […]

Opinion: Old Is the New Young

Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it’s hard for us not to fall into shorthand approaches sometimes. For instance, […]