Vanessa L. Facenda
Betty Crocker Puts New Icing on the Cookie
Brand Marketing
NEW YORK Forget the cake. Betty Crocker is putting the icing on the cookie. This month, the venerable desserts maker launches Decorating Cookie Icing. TV ads, which will air on [...]
Baskin-Robbins Double Dips With Hershey
Brand Marketing
NEW YORK Baskin-Robbins has expanded a partnership with Hershey, which will be backed by new family-oriented creative. Baskin-Robbins, Canton, Mass., first partnered with Hershey, Hershey, Pa., last year to create [...]
Cold Stone Creates Constant Craving
Brand Marketing
NEW YORK Cold Stone Creamery looks to make consumers crave its premium ice cream with four new TV ads breaking March 9. The high-end ice cream chain is targeting affluent [...]
Kellogg Energizes Frosted Flakes
Brand Marketing
NEW YORK Kellogg, which leaned on Frosted Flakes’ equity for an unsuccessful whole grain cereal called Tiger Power, is tapping Tony the Tiger’s powers again for Frosted Flakes Gold, another [...]
Kraft, Kellogg to Raise Prices, Ad Spends
Brand Marketing
NEW YORK Squeezed by higher commodity costs and ad spends, Kraft and Kellogg are both planning to raise prices on many of their products.The announcements by both came after disappointing [...]
Cottonelle Gets ‘Behind’ New Campaign
Brand Marketing
NEW YORK Kimberly-Clark is launching “Be kind to your behind,” the largest Cottonelle campaign in the history of the brand, with spend expected to approach some $100 million, about a [...]
Match.com ‘Rewinds’
Brand Marketing
NEW YORK Match.com’s new campaign, “Rewind,” aims to break down any lingering stigma of online dating, said Darcy Cameron, client vp, advertising and marketing.Cameron noted that the previous campaign, “It’s [...]
Curves Celebrates Women
Brand Marketing
NEW YORK Curves International is about to jump-start the January weight-loss season with a new ad campaign that doesn’t focus on shedding unwanted pounds.Instead, the updated effort, breaking Monday, aims [...]
Kimberly-Clark Taps Naked
Brand Marketing
NEW YORK Kimberly-Clark is adjusting its marketing-agency model and no longer developing ad programs built exclusively around 30-second TV spots.With this new approach in mind, K-C has selected Naked Communications [...]
Target, Wal-Mart Top Holiday Survey
Brand Marketing
NEW YORK Target, Wal-Mart and Macy’s have topped the list of consumers’ favorite retail holiday TV ads, a new study shows.And according to the survey conducted for the Retail Advertising [...]