Valerie Burgher


Newspapers: Wanted: local news, national ads

Despite sagging circulation, companies are pumping more of their advertising dollars into daily news-papers than they have at any time since the go-go ’80s, and the quantum percentage increases seen […]

Outdoor: After smoke, there’s still some fire

Outdoor’s irrepressible urge to merge in 1997 leaves only a handful of large publicly owned companies to slug it out for advertising dollars in 1998. The benefits of those consolidations, […]