Tim Fields, Brandweek
Sears, LL Cool J Launch Clothing Line
Brand Marketing
NEW YORK Sears has signed a deal with rapper/actor LL Cool J to produce a new clothing line. The apparel collection, which hits retail outlets in September, will be carried [...]
Study Predicts Mobile Ad Gains
Performance Marketing
NEW YORK A dramatic increase in spending on mobile advertising is on the horizon, according to a report released this week by Juniper Research. The prediction is based on the [...]
Study Predicts Mobile Ad Gains
Performance Marketing
A dramatic increase in spending on mobile advertising is on the horizon, according to a report released this week by Juniper Research. The prediction is based on the rapid advances [...]