Teresa Novellino
Swiss Army Takes Road Trip
Brand Marketing
Victorinox Swiss Army is celebrating its 125th anniversary with an adventure-themed North American road trip in an Airstream trailer that made its final major-event pit stop in New York City’s [...]
Stuller Diamonds? There’s an App for That
Performance Marketing
LAS VEGAS Stuller has partnered with Gemvision on an iPhone application that allows users to pick out diamond engagement rings, try them on for size (using an image of their [...]
Goodby Casts Luminox as ‘Essential Gear’
Brand Marketing
LAS VEGAS As it celebrates its 20th anniversary, Swiss watch brand Luminox has come up with a new ad campaign that leans on its reputation as a tool for U.S. [...]