Tanya Gazdik


Auto Show Sees Car Agencies Busy

Olds Adopts Burnett’s Alero Line; Cadillac Reassures DMB&B DETROIT–General Motors’ Oldsmobile division, which has not used a tagline in several years, will adopt the “Start something” phrase developed last year […]

IPG Gains In GM Reorganization

Interpublic Group of Cos. emerged the clear winner when General Motors unveiled its new field marketing strategy last week. The losers: Some 60 agencies with local ad assignments for GM’s […]

GM Structure Benefits IPG

But 60 Regional Dealer Agencies Are ‘Left Hanging’ DETROIT–The Interpublic Group of Cos. emerged as the clear winner when General Motors last week outlined its much-anticipated integrated field marketing strategy. […]

GM Ignores Dealer Protests Over Ad Plan

General Motors on Jan. 1 will start implementation of a plan to reorganize its advertising, marketing, sales and service structure, despite pleas from its dealers to change course. A group […]

GM Dealers Braced For Changes

Coalition’s Ad Blasts Impending Reorganization of Local Marketing DETROIT–A group of General Motors dealers placed a full-page ad in two Detroit dailies last week, pleading with the automaker to reconsider […]

Stone In State Of Grace

Michigan Shop Rebrands Jamaican Foods DETROIT–Stone & Simons is preparing advertising, set to launch in January, that will introduce Jamaican foods to a much larger audience both in the U.S. […]

Chevy Spending Back On Tracker

Small SUV Due To Get TV, Print, Promotions Beginning In January DETROIT–Campbell-Ewald Advertising is putting the final touches on a $25 million campaign for General Motors’ remodeled Chevrolet Tracker. Advertising […]

DMB&B’s Group D’Arcy Adds KBD

Acquisition of Local Shop Bulks Up Nonautomotive Unit’s Roster DETROIT–D’Arcy Masius Benton & Bowles has acquired agency Kolon, Bittker & Desmond in order to expand its Group D’Arcy unit, the […]

FTD Sends Collateral to Doner

W.B. Doner & Co. has expanded its relationship with Florists’ Transworld Delivery, picking up all collateral communications after a review, said Alan Kalter, the agency’s chairman and chief executive officer. […]

JWT Extends Ford Motor Sports

CD-ROM Ties Dealers to National Program DETROIT–J. Walter Thompson is helping Ford Motor Co.’s Ford division dealers to leverage the automaker’s involvement in racing in their local market advertising. The […]