Sonja Hegman


Classmates CEO Celebrates 20 Year Mark, Examines Evolution of Social Media

Dubbing itself “the first social network,” Classmates started in Seattle in 1995 as a way for high school alumni to connect with one another.

Which Social Metrics Deserve Your Attention the Most?

Determining ROI can be challenging, but it’s not impossible. It can be as simple as examining what you might be overlooking in your metrics.

American Airlines, BookIt.com and Hotels.com Continue to Lead Travel Fleet on Social Media

Engagement Labs recently released a six-month rankings analysis on U.S. airlines and online travel agents (OTAs) finding that brands are putting more focus on responding to followers.

Report: Netflix Mentioned Most on Twitter Out of All TV ‘Networks’

Brandwatch released their Television Networks Report recently, which dives into how social media plays in the broadcast TV space.

Study: Is Instagram Becoming Saturated? Follower Growth and Engagement Down

Locowise has found that Instagram growth and engagement were down in July by significant amounts. Did you notice?

Pew: More Than a Third of Smartphone Owners Use Messaging Apps

A Pew Research study released today found that 36 percent of smartphone owners use messaging apps like Kik or iMessage, and another 17 percent use apps that automatically delete sent messages like Snapchat or Wickr.

Developed by Ex-Facebookers, Bucket Aims to Innovate Social Travel Planning

Enchanted Labs' Bucket, founded by ex-Facebook employees Julia Lam and John Sichi, assists in creating personalized trip plans using nothing more than text to create a visual “bucket” for your trip.

Has Mobile Friendliness Increased Since the ‘Mobilegeddon?’

Are companies more mobile friendly since Google made changes to its algorithm? Moovweb released new findings last week on the effect of "Mobilegeddon."

Top Tips for Running Social Media Giveaways

Sweepstakes and contests on a brand's social channels are a great way to gain followers.

Can Social Media Predict the Oscars?

With Oscar season upon us, Falcon Social, a social media management platform, started tracking the Academy Awards on social media to see which movie had the most people talking prior to the event.