Seema Nayya


Top marketers push into private label — Keebler is Latest Packaged-Goods Firm To Enter Rapidly Growing Arena

NEW YORK–Nestle, Heinz, Kraft, Campbell and now Keebler. The roster of branded companie…Private label accounts for 18% of total packaged-goods unit sales, up from 15% five years ago. Loss of […]

Colgate gets Irish up

Personal products promises. to be a lucrative business for Colgate-Palmolive in 1993. Colgate plans to increase media ad spending by several million dollars as part of a 10% overall ad […]