Sean O'Neal
The Next Chapter of Social Media Marketing Is the Paid Promo
Performance Marketing
The first two chapters of the social marketing story were about "owned" and "earned" media. Building social pages, developing apps and creating compelling content were top priorities. And there was [...]
eView: A Case for Applying Analytics to Targeting
A few years ago, I purchased a diamond necklace for my mother’s birthday. Ever since making the purchase on a retailer’s website, I’ve received several marketing messages from the company [...]
6 Online Marketing Trends to Watch in 2009
2008 was a tumultuous year for marketers — it exposed cracks in many of the marketing strategies advertisers have relied on for so long. In 2009, marketers need to rethink [...]