How Digital Advertisers Are Adapting Habits to Reach Audiences That Prefer TV
Convergent TV
Facebook, Amazon, Apple, Netflix and Google are projected to have spent around $1.8 billion for television ads.
Marketers: Hold Facebook Accountable for Measurement Flubs
Convergent TV
"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of [...]