Scott McCorkle


5 Times the Next Big Thing Failed to Kill the Last Big Thing

One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?

3 Market Forces to Master in the Pursuit of the Individual Customer

"A person isn't who they are during the last conversation you had with them—they're who they've been throughout your whole relationship." —Rainer Maria Rilke