Scott Hess


Entitled? Try Empowered: Why Millennials Work the Way They Do

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they are with all their outsized demands.I'm here to tell you.

Six Tips on Talking to the Post Generation

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of