Scott Hess
Entitled? Try Empowered: Why Millennials Work the Way They Do
Brand Marketing
What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they [...]
Six Tips on Talking to the Post Generation
Brand Marketing
In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I [...]