Sam Slaughter
Contently’s VP of Content: “Native Ads Are Not a Business Model”
Native advertising is a buzzword wrapped in gray area wrapped in a sales pitch. What does it even really mean? I hate it. OK, hate is a strong word. And [...]
The Success of Native Advertising Hinges on Earning Readers’ Trust
Brand Marketing
There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let
Facebook’s Goodfellas Moment
Brand Marketing
So brands, it turns out, are not people after all—at least on Facebook.
