The most common practices of top-performing marketers.
Many marketers are wary of using customer data due to privacy restrictions, but this is a mistake. Today's connected customers expect brands to leverage their data in order to deliver intelligent, unique journeys that cater to specific needs. The marketers who power personalization with data are seeing success.
It's no secret today's customers expect 1-to-1 relationships with brands. And for marketers, the tools are there: They're using an omnichannel approach to provide unified and personalized experiences across the customer journey. But every set of opportunities has its own obstacles.