Rick Mathieson


God And The Holidays

Got God? Your holiday sales may depend on it. Just in time for the all-important yuletide season, marketers from Hollywood to Okeechobee are tapping religious faith in the pursuit of […]

Getting an Earful

Targeted audio technology is here. And that’s a good thing?It sounds too good to be true: After spending most of my adult life trying to get inside consumers’ heads, I […]