Rachel Barnhard
Music + Ads: Advertising Is the New Radio
Brand Marketing
NEW YORK “People should look at advertising like they would radio,” said Bill Meadows of Crispin Porter + Bogusky. “What would you do to get on radio 10 years ago?” [...]
Music + Ads: Breaking Acts Into Spots
Brand Marketing
NEW YORK The subject of how little-known U.S. acts or international artists are put into commercials was tackled at Thursday’s concluding panel at Adweek and Billboard’s inaugural Music & Advertising [...]