Preston J. Clark
Kenwood Merges Car, Home Stereo Ad Strategies
Brand Marketing
Sagon-Phior Group is banking on one product-focused print ad campaign to drive interest in two separate target markets for two distinct product lines from home and car audio company Kenwood. [...]
DGWB Ads Bring Wienerschnitzel Mascot to Life
Brand Marketing
DGWB Advertising is set to unleash the mascot of the world’s largest fast-food hot dog chain into the real world with the help of computer animation. The Irvine, Calif., agency [...]
REI Builds Web Business Around Its Offline Brand
Brand Marketing
REI.com, the online division of outdoor sporting goods retailer REI, is preparing to roll out its first print campaign from ad agency Copa cino. Billings were not disclosed. Founded in [...]
Workhorse Unveils a New Icon in Aspen Campaign
Brand Marketing
Aspen Skiing Co. is turning over a new leaf this season in a print campaign from Workhorse Advertising. The goal of the work is to counter the reputation of Colorado’s [...]