Peter Reinhardt

is an aerospace engineer turned CEO and co-founder of Segment, a customer data platform.

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Why the GDPR Is Actually a Good Thing for Brands

Performance Marketing

Putting an end to data gossip.

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From Microsoft to Self-Driving Cars, Invention Springs From Data

Performance Marketing

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data.