Paul Woolmington


Why Marketers Must Unify Context, Contact and Content to Survive on the Customer Journey

Marketers need to take better advantage of the fact that they now have the means to create content specifically for those contexts and moments of contact in which their consumers operate.

Unbundled Bundling

After years of talk about “media neutrality” and emphasis on the need to develop cross- disciplines with an air of eventuality, the future role of the media agency arrived with […]