Anyone can launch a podcast, but with their built-in fan followings, celebrities have an easy in.And they've certainly been making the most of that advantage, with a growing flood of celebrities launching podcasts in recent years.
For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of waiting for the story to hit the pages of a glossy print journal. While that system hasn't gone extinct, it's hardly the norm for travel writing anymore.
After years of hype, the Internet of Things (IoT) is upon us, and marketers are exploring its possibilities.
Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's over.But 2015 provided a couple inspiring examples of preroll ads—Geico's "Unskippable" and Vimeo's "Interrupted"—that marketers can learn from.
A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos.Just take a stroll down a busy urban street—or a scroll down your Facebook feed. It can bring on a case of logo overload.