Nicole Cohen
Arnold Lends a Hand on Legacy’s Mutator Game
Brand Marketing
NEW YORK Templar Studios has launched an online game, Mutator, as part of the American Legacy Foundation’s anti-smoking Web site, www.thetruth.com. Havas-owned Arnold in Boston, one of the client’s ad [...]
Templar Got Game for Truth Web Site
Brand Marketing
NEW YORK Templar Studios has launched an online game, Mutator, as part of the American Legacy Foundation’s anti-smoking Web site, www.thetruth.com. The interactive game, which debuted June 28, is based [...]
Plugg Pitches Jeans to the ‘Burbs
Brand Marketing
NEW YORK Plugg Jeans will launch a print, outdoor and event campaign in August, aimed at reaching suburban teens and young adults with urban tastes.The line of “street-inspired” jeans is [...]
AFG Lands NY Waterway Assignment
Brand Marketing
NEW YORK Interpublic Group’s Avrett Free Ginsberg has won the advertising account of NY Waterway, the company said. Sources projected billings of $5-7 million, though Nielsen Monitor-Plus recorded the New [...]