Mike Valdes-Fauli
Mike Valdes-Fauli is COO of Chemistry and president of its multicultural division, Chemistry Cultura. He’s counseled some of the world’s largest organizations on Latino marketing strategies, including Coca-Cola, Comcast, Heineken, Microsoft and the NFL.
To Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish and Tiktok
The Latino Mosaic study uncovered insights to help brands engage younger generations of multicultural consumers.
Having Jennifer Lopez and Shakira in the Halftime Show Shines a Literal Spotlight on Diversity
The NFL has taken yet another step toward aligning itself with more progressive consumers.
6 Warning Signs It May Be Time to Review Your Marketing Agency
In the wake of AMC network airing the last episode of “Mad Men,” I reflect on the perpetual struggle between advertising agencies and their clients.
Crisis Management: En Espanol!
Brand Marketing
Flipping through the channels on television a few nights ago, I came across a fascinating C-Span program that replayed news footage of recent history’s most important events. I found myself [...]