Mike Reynolds
With Upfronts and NewFronts Comes the Invasion of the Acronyms
Convergent TV
As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell [...]
Will Last Year’s Upfront Shortfalls Continue in 2015?
Convergent TV
With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged [...]
The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest
Convergent TV
NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.
Media Agencies: Tag-team tactics
Brand Marketing
Now Allies, televest and Wells Bddp Make a big play for P&G’s big bucks. Later this month, the battle will be joined for Procter & Gamble’s television buying and planning [...]