Michael Drexler
Are We Learning to Get It Right?
Brand Marketing
From the recent iMedia conference in Texas to Internet Week in New York, participation from all segments of the industry demonstrated yet again that advertisers, agencies and media companies are [...]
Who’s Doing the Interviewing, Anyway?
Brand Marketing
Hiring at the executive level is entirely different from hiring middle- or lower-level employees. Senior people have a history that has taught them what works (at least for them) and [...]
Alliance At Last
Brand Marketing
As the saying goes, “Everything that’s old is new again,” and today’s ad industry landscape is no exception. With the announcement this month that IPG is bringing together its media [...]
Living With TiVo
Brand Marketing
We are about to see the TV industry turned on its ear. It won’t happen this season, but it’s inevitable. With viewers able to create channel schedules and control commercial [...]