Matthew Grim
Burger King Rethinks Price Strategy In Fast Food Wars
Brand Marketing
NEW YORK – Burger King is getting ready to shake up the fast food wars by embarking on a ‘value-pricing’ strategy to compe… Word of the new tact comes as [...]
McDonald’s Plans ‘Nothing But Net’ Successor Spot
Brand Marketing
CHICAGO – Similar to its big Michael Jordan-Larry Bird showdown during and after January’s Super Bowl, McDonald’s Corp. is ready to go at it again – only this time with [...]
Coke Plans to Put Its Polar Bears to Work: Winter Promotion With Hardee’s, Possible Olympic Stint Seen for the Bears
Brand Marketing
NEW YORK – Coca-Cola USA will allow its soda-guzzling spokesbeasts, the ‘Cola Bears,’ no time for hibernation this winter. Coke will make the computer-animated polar bears, which first appeared early [...]
Coke plans to put its polar bears to work
Brand Marketing
Coca-Cola USA will allow its soda-guzzling spokesbeasts, the “Cola Bears,” no time for hibernation this winter. Coke will make the computer-animated polar bears, which first appeared early this year in [...]