Matthew Doman
DirecTV Expects Slower Growth
Brand Marketing
NEW YORK — Leading satellite television provider DirecTV said Monday that its subscriber growth will drop from previously forecast levels because of a slowing economy, sluggish sales in rural areas [...]
Vivendi Uni: Back To Basics
Brand Marketing
NEW YORK — Vivendi Universal on Wednesday signalled its intention to focus on its core media and entertainment interests in a series of moves following last week’s $2.2 billion acquisition [...]
Bertelsmann Revamps Online Structure
Brand Marketing
NEW YORK — German media giant Bertelsmann AG on Tuesday announced a major reorganization of its online commerce assets, putting its online bookstore bol.com back into its book club division. [...]
Low Expectations For TV Upfront
Brand Marketing
Rival media moguls Sumner Redstone, Gerald Levin, Michael Eisner and Barry Diller agreed Thursday that television’s upcoming advertising upfronts will be weak, but they were divided on the wider impact [...]