Mary C. Long

Redirecting Focus: Helping Virtual Teams Stay on Track

Staying focused when you work online isn't easy. There are a million-and-one distractions a few clicks away, and if you're not careful, your five-minute "break" turns into a wasted hour or more.

How Social Media Is Changing Advertising–for Better and Worse

As brands and marketers have worked to achieve the perfect balance with social consumers, advertising has become both more and less annoying--at the same time. The two aren't mutually exclusive.

Automated Systems: When It Pays to Put Those Eggs in One Basket

When it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Here are a few.

Why Social Insights Aren’t Enough

Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return?

When Social Networking Isn’t Enough

Social networking is pretty marvelous, but it isn't the end-all-be-all for making business connections. There are actually times you'd do better to look elsewhere.

Mobile Apps Have Disrupted Your World, So Why Not Your Business?

If your business isn’t successfully leveraging mobile in some major way, you might as well lose both your toothbrush and your phone right now, because customers won’t be talking to you anyway.

Getting Customers to Buy Using Social

Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren't quite as gung-ho. Here's why.

5 Content Marketing Tactics You’re Still Getting Wrong

Here are five common content marketing mistakes you’re still making and how to fix them.

Marketers Are Addicted to the Wrong Tools

Are you using the right marketing tools? It matters.

5 Signs You’re a Thought Leader (And How to Become One If You’re Not)

So, you know your stuff, you’re confident of your abilities and you’re widely considered an industry expert, but are you a thought leader?