Online marketing is a delicate dance most days. There are so many tools available, and you don’t want to use the wrong ones. But now it’s time to worry less about tools and more about your supremely distracted audience, and how some days the wrong tool can be right.
Mary C. Long
Smart-connected means everything is connected, included your social profiles. And although that offers incredibly tailored targeting for marketers, it offers incredibly tailored targeting for hackers, too.
For brands and businesses to stay at the top of their game now and in the future, innovation and speed to market are paramount, and ideas are the hottest commodity of all. Luckily, ideas are ripe for the picking on social media.
There are thousands of entrepreneurs out there working hard to get noticed for their disruptive ideas, their passionate drive to make the world a better place and their desire to change how we work and live. And many of those folks are successful, in part, due to winning ways they interact on social media.
Staying focused when you work online isn't easy. There are a million-and-one distractions a few clicks away, and if you're not careful, your five-minute "break" turns into a wasted hour or more.
As brands and marketers have worked to achieve the perfect balance with social consumers, advertising has become both more and less annoying--at the same time. The two aren't mutually exclusive.
When it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Here are a few.
Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return?
Social networking is pretty marvelous, but it isn't the end-all-be-all for making business connections. There are actually times you'd do better to look elsewhere.
If your business isn’t successfully leveraging mobile in some major way, you might as well lose both your toothbrush and your phone right now, because customers won’t be talking to you anyway.