Mariana Lemann/marketing Y Medios
Target Engages Grupo Gallegos for Projects
Brand Marketing
NEW YORK Grupo Gallegos said it has been selected by Target.com to handle the retailer’s Hispanic online initiatives.The Long Beach, Calif.-based agency will oversee strategic planning, positioning, creative development and [...]
Ford Speaks ‘Spanglish’ for Edge SUV
Brand Marketing
NEW YORK “Temptation,” a 30-second TV spot crafted by Zubi Advertising for the new Ford Edge SUV, will debut on Hispanic television networks on Dec. 24. But the twist is [...]
Firefly Joins San Jose Network
Brand Marketing
NEW YORK Firefly has joined Chicago-based marketing communications group the San Jose Network, adding entertainment expertise and creative experience to its overall service offering.Miami-based Firefly was launched in September.San Jose [...]
Mexico’s ‘Kena’ Readies U.S. Launch
Brand Marketing
NEW YORK Megazines Publications and Mexico-based Grupo Editorial Armonia next year will launch a U.S. Hispanic version of 30-year-old Mexican women’s title Kena.Kena‘s first bimonthly U.S. issue, produced by a [...]
Prado Launches FireFly
Brand Marketing
NEW YORK Hector Prado, co-founder of advertising agency The Lab, has parted ways with partner Pablo Trench to launch his own company, FireFly. The Colombia-born creative said FireFly actually started [...]
Corona Mulls 4 Hispanic Shops
Brand Marketing
NEW YORK Constellation Brands, the U.S.-based company that holds the distribution rights for Mexican beer Corona, is poised to select an agency to handle advertising aimed at Hispanics for its [...]
Wrigley Taps Bravo for Hispanic
Brand Marketing
NEW YORK The Wm. Wrigley Jr. Co. has selected The Bravo Group as its lead Hispanic agency following a review. The New York-based WPP Group shop will develop creative and [...]
Wing Latino Wins Goya
Brand Marketing
NEW YORK Wing Latino will handle creative and media duties for Goya Foods for both the Hispanic and general markets, the shop said today.The assignment followed a three-month review, said [...]
Former Wing Latino ECD Opens Shop
Brand Marketing
NEW YORK Roberto Alcazar, former executive creative director of Grey’s Wing Latino, has launched EO Agency, a company focused on branded entertainment.Alcazar, who in May quit Wing Latino after almost [...]
Time Warner Picks Hispanic Shop for L.A.
Brand Marketing
NEW YORK Grey-owned Hispanic shop Wing Latino confirmed it has been awarded the Time Warner Cable advertising account for the Los Angeles area.Other agencies competing for the account in the [...]