Marcio Moreira

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Guest Column: How the Arabs Saved My Life

Brand Marketing

NEW YORK On Saturday, June 23, basking in the knowledge that McCann had won at least 18 Lions at Cannes 2007, our best year in decades, I flew out of [...]

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The Idea Debate

Brand Marketing

Who knows where ideas come from? Authorship is one of the most elusive concepts of modern creativity and that is particularly true in the advertising business. Awards books are packed [...]