Mac Mclaurin

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There’s No Crying in Advertising

Brand Marketing

As a copywriter and creative director for a small New York ad agency, people often ask me what I do when I get writer’s block. I tell them, “I’m not [...]

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Art & Commerce: Give It Some Thought

Brand Marketing

In 2008, let’s all make an effort to overthink it a little more. Yes, you read that correctly, overthink it. If you ask me, overthinking it gets a bad wrap [...]