Luis Palaci
Pepsi Goes Local In Spanish Push: Interactive Spot Urges Movie-Goers To Drink Pepsi at Concession Stands
Brand Marketing
MADRID – Although there is general agreement that Pepsi, Sony and Tampax are global brands, the distinctly different conditions of the European markets have forced them to act locally. In [...]
Pepsi goes local in Spanish push; interactive spot urges movie-goers to drink Pepsi at concession stands
Brand Marketing
MADRID-Although there is general agreement that Pepsi, Sony and Tampax are global brands, the distinctly different conditions of the European markets have forced them to act locally. In Spain, for [...]
Publicis merger puts Arge in Spain’s top 10
Brand Marketing
After its buyout of Arge, Publicis FCB Arge made it into the top 10 ad agencies in Spain in 1992, a year that was highlighted by top-ranked shop Tapsa NW [...]
Publicis Merger Puts Arge in Spain’s Top 10 — Buyout Helps Shop Leap Upward While Tapsa NW Ayer Holds Onto No. 1
Brand Marketing
MADRID – After its buyout of Arge, Publicis FCB Arge made it into the top 10 ad agencies in Spain in 1992, a year that was highlighted by top-ranked shop [...]