Lorraine Rojek

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Solutions to IP Pitfalls

Brand Marketing

Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process. Risk exists for clients as well as they [...]

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The Importance of Agency Culture

Brand Marketing

In stressed economic times, an agency might think an assessment of its organizational culture is inconsequential. It is, after all, a bit of a soft topic. Yet there are four [...]