Lisa Marie Peterse
Toyota plans road trip with Seinfeld
Brand Marketing
-Toyota is hoping its second national sponsorship of Jerry Seinfeld Live, a six-week comedy tour kicking off in May, will help sell its Corolla and Celica models to young, mostly [...]
New Line to Reprise The Mutant Turtles — Aberrant Reptiles, Backed by Huge Marketing Push, To Visit Feudal Japan
Brand Marketing
LOS ANGELES – New Line Cinema launches the third Teenage Mutant Ninja Turtles’ movie March 19 on 2,000 screens. It will be backed by more than $50 million in advertising, [...]