Lauren Wiley


Carnival Builds A-List TV Buys E03IPO29

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Carnival Builds A-List TV Buys E03IPO29

Carnival Cruise Lines is touting its new television campaign from Cooper & Hayes as its largest ever. But company officials would not say exactly how much they are investing in […]

TBWA Prepares for a New Era E03IPO29

While every agency has its own culture and cast of characters, the story of Michael Greenlees’ dismissal from TBWA could serve as a cautionary tale for most any CEO. At […]

Partners to Promote the ‘Art’ of E-Commerce

Partners & Simons has launched the first advertising for the Art Technology Group, a fast-growing e-commerce software and services provider. Spending will be $5-10 million. Partners’ first print effort is […]

Pagano Laces Up Earth Shoes

Fall Campaign Will Aim to Make ’70s Footwear Groovy Again BOSTON–Pagano, Schenck & Kay will lead a $1 million relaunch of Earth Shoes, the footwear brand popular in the 1970s. […]

Monster.com Plans 2Q Ad Push

‘Road Less Traveled’ Theme Gets Further Play; Review Overseas BOSTON–Monster.com in May will launch a $40 million campaign, building on the “Road Less Traveled” theme introduced during the Super Bowl. […]

A subsidiary of Fidelity Investments has tapped Mullen to promote its Insurance

A subsidiary of Fidelity Investments has tapped Mullen to promote its Insurance.com consumer site. Insurance.com, Newton, Mass., was formed as an independent affiliate of the mutual funds giant in June […]




Subsidiary Offers E-Business Services
BOSTON–TFA/Leo Burnett Technology Group has launched its first ads for 3-month-old e-business consultancy CMGI Solutions

Subsidiary Offers E-Business Services BOSTON–TFA/Leo Burnett Technology Group has launched its first ads for 3-month-old e-business consultancy CMGI Solutions, targeting company owners trying to compete in the Internet age. Print […]




Trade and Consumer Efforts Roll Out in $8 Million Brand Push
BOSTON–Donovan Group has launched an $8 million branding campaign for The Holmes Group

Trade and Consumer Efforts Roll Out in $8 Million Brand Push BOSTON–Donovan Group has launched an $8 million branding campaign for The Holmes Group. Print ads that position the Milford, […]




Shop Readies Ads After Digital Broadband Wins State Contract
BOSTON–Pagano

Shop Readies Ads After Digital Broadband Wins State Contract BOSTON–Pagano, Schenck & Kay will lead a $6-10 million branding campaign for newcomer Digital Broadband Communications. The Waltham, Mass., company recently […]