Lauren Wiley
Carnival Builds A-List TV Buys E03IPO29
Brand Marketing
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Carnival Builds A-List TV Buys E03IPO29
Brand Marketing
Carnival Cruise Lines is touting its new television campaign from Cooper & Hayes as its largest ever. But company officials would not say exactly how much they are investing in [...]
TBWA Prepares for a New Era E03IPO29
Brand Marketing
While every agency has its own culture and cast of characters, the story of Michael Greenlees’ dismissal from TBWA could serve as a cautionary tale for most any CEO. At [...]
Partners to Promote the ‘Art’ of E-Commerce
Brand Marketing
Partners & Simons has launched the first advertising for the Art Technology Group, a fast-growing e-commerce software and services provider. Spending will be $5-10 million. Partners’ first print effort is [...]
Pagano Laces Up Earth Shoes
Brand Marketing
Fall Campaign Will Aim to Make ’70s Footwear Groovy Again BOSTON–Pagano, Schenck & Kay will lead a $1 million relaunch of Earth Shoes, the footwear brand popular in the 1970s. [...]
Monster.com Plans 2Q Ad Push
Brand Marketing
‘Road Less Traveled’ Theme Gets Further Play; Review Overseas BOSTON–Monster.com in May will launch a $40 million campaign, building on the “Road Less Traveled” theme introduced during the Super Bowl. [...]
A subsidiary of Fidelity Investments has tapped Mullen to promote its Insurance
Brand Marketing
A subsidiary of Fidelity Investments has tapped Mullen to promote its Insurance.com consumer site. Insurance.com, Newton, Mass., was formed as an independent affiliate of the mutual funds giant in June [...]
<br clear="none"/><br clear="none"/><br clear="none"/> Subsidiary Offers E-Business Services<br clear="none"/> BOSTON–TFA/Leo Burnett Technology Group has launched its first ads for 3-month-old e-business consultancy CMGI Solutions
Brand Marketing
Subsidiary Offers E-Business Services BOSTON–TFA/Leo Burnett Technology Group has launched its first ads for 3-month-old e-business consultancy CMGI Solutions, targeting company owners trying to compete in the Internet age. Print [...]
<br clear="none"/><br clear="none"/><br clear="none"/> Trade and Consumer Efforts Roll Out in $8 Million Brand Push<br clear="none"/> BOSTON–Donovan Group has launched an $8 million branding campaign for The Holmes Group
Brand Marketing
Trade and Consumer Efforts Roll Out in $8 Million Brand Push BOSTON–Donovan Group has launched an $8 million branding campaign for The Holmes Group. Print ads that position the Milford, [...]
<br clear="none"/><br clear="none"/><br clear="none"/> Shop Readies Ads After Digital Broadband Wins State Contract<br clear="none"/> BOSTON–Pagano
Brand Marketing
Shop Readies Ads After Digital Broadband Wins State Contract BOSTON–Pagano, Schenck & Kay will lead a $6-10 million branding campaign for newcomer Digital Broadband Communications. The Waltham, Mass., company recently [...]