Lara Georgieff
Chick-fil-A Loses Legal Battle to Block ‘Eat More Kale’ T-shirts
Brand Marketing
Bo Muller-Moore, the man behind a line of “Eat More Kale” screen-printed shirts and bumper stickers, wanted to trademark his catchphrase to protect it from poaching. Chick-fil-A, however, considered itself [...]
Gwen Stefani Launches Gifts at Unsuspecting Shoppers in MasterCard’s Priceless Surprises Campaign
Brand Marketing
MasterCard paired up with Gwen Stefani this week to launch its "Priceless Surprises" campaign.
NYC Phone Booths Will Become Free WiFi Kiosks
Brand Marketing
The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks.
This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight
Brand Marketing
An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month.
Warren Buffett Picks Up Duracell in $4.7 Billion Stock Trade
Brand Marketing
Warren Buffett bought battery brand Duracell for a whopping $4.7 billion Thursday. And with Duracell's recent foray into smartphone batteries, picking up the company from Procter & Gamble seems to [...]