Lara Georgieff

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Chick-fil-A Loses Legal Battle to Block ‘Eat More Kale’ T-shirts

Brand Marketing

Bo Muller-Moore, the man behind a line of  “Eat More Kale” screen-printed shirts and bumper stickers, wanted to trademark his catchphrase to protect it from poaching. Chick-fil-A, however, considered itself [...]

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Gwen Stefani Launches Gifts at Unsuspecting Shoppers in MasterCard’s Priceless Surprises Campaign

Brand Marketing

MasterCard paired up with Gwen Stefani this week to launch its "Priceless Surprises" campaign.

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NYC Phone Booths Will Become Free WiFi Kiosks

Brand Marketing

The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks. 

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This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

Brand Marketing

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month.

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Warren Buffett Picks Up Duracell in $4.7 Billion Stock Trade

Brand Marketing

Warren Buffett bought battery brand Duracell for a whopping $4.7 billion Thursday. And with Duracell's recent foray into smartphone batteries, picking up the company from Procter & Gamble seems to [...]