Kevin Loker
A Trend to Watch: ‘Reader-Aware’ and ‘Responsive Content’
Performance Marketing
Right now we’re focused on responsive design. Perhaps after that comes responsive content. If you’re a reader of Nieman Reports, you’ll remember the cover story from early this fall, “Breaking [...]
A Journalist’s Quick Primer on Who Uses Cell Phones (and How)
Performance Marketing
A big push in journalism right now? Mobile. An important piece of information for knowing how to make a good journalism strategy for mobile? How people actually use mobile. There [...]
With ThingLink, Interactive Images in Tweets
Performance Marketing
We’ve given ThingLink a lot of love here at 10,000 Words, but the easy-to-use interactive image-maker merits another post because of its new functionality: working on the Twitters. Users can [...]
Instagram, Like Other Social Media, a ‘Police Scanner’ for a Demographic
Performance Marketing
Recognizing a new tool at The Boston Globe is a gateway to worthwhile discussion on social media strategy: not everyone likes, has access to or uses the same digital thing. [...]
Retweeting Without Reading? Yeah, It’s Happening – and It Affects Journalism Strategy on Twitter
Performance Marketing
Worth noting for journalists looking to measure engagement on the Twitters: your retweets aren’t necessarily your click-throughs, and the two unfortunately may have almost no correlation either. Hubspot’s Dan Zarrella [...]
EmbedPlus Can ‘Enhance’ YouTube Videos for Commentary, Context, Linkage
Performance Marketing
Here’s a tool to help annotate and direct people to points of interest in any last minute campaign rally videos or the CNN punch-drunkness vids hopefully to come after tomorrow [...]
Social Media’s A1 Problem (+ An Idea)
Performance Marketing
Even if you think they’re dying, newspapers have something your Twitter stream doesn’t: hierarchy of what’s important to read. Story “weight” is intuitive on paper. There’s what’s above-the-fold, and on [...]
A Consideration for Digital Reporting: Who Posts Political Stories to Social Media?
Performance Marketing
If you’re a journalist (and especially if you’re a political journalist), a new stat worth knowing about social media usage came out a couple days after last week’s piece on [...]
5 Stats on Who Makes “The Twitter Narrative” (and/or Who’s On and Uses Twitter)
Performance Marketing
It’s increasingly rare (at least from a digitally entrenched perspective) to imagine a journalist watching a presidential debate without simultaneously watching his or her tweets. This is certainly fine, and [...]
TubeChop for Journalism: How a YouTube Clip-Selector Can Help You (and Your Readers)
Performance Marketing
My favorite part of the comment section of YouTube is the ability to link a timestamp (say “0:31”) to a particular point in a video, letting someone just click on [...]