Karen Fratti

Alt Image Text

Infographic: Consumer Trust in Social Networks Up from Last Year

Performance Marketing

Facebook and Pinterest remain the most trusted social networks for product recommendations and shopping, according to the Social Recommendation Index released today by Social Media Link. But reviews are just [...]

Alt Image Text

AT&T Launching Scripted Series on Snapchat

Performance Marketing

Maybe Snapchat won't be just for teens for very long.

Alt Image Text

Pinterest Expands Search to Include More ‘Guy Stuff’

Performance Marketing

But why? According to Pew, 42 percent of American women polled in a recent study are on Pinterest. Who needs men? Advertisers aren't satisfied with those gender breakdowns.

Alt Image Text

Vine Celebrates Second Year, 1.5 Billion Daily Loops

Performance Marketing

Vines are set to autoplay, though, so that 1.5 billion number may be a little off.

Alt Image Text

East Coast Blizzard: Uber to Cap Surge Pricing & Donate Proceeds to Red Cross

Performance Marketing

They're supposed to cap surge pricing in "emergencies," but no one thinks its likely that this blizzard will count.

Alt Image Text

Write Your Tweets By Hand Today

Performance Marketing

In honor of John Hancock's birthday, Moleskine wants you to tweet in your own handwriting today.

Alt Image Text

Snickers Dares America To Engage With Its Ads

Performance Marketing

If it gets 2.5 million engagements, the brand will release the full ad before the game.

Alt Image Text

Tumblr Launches In-House Ad Agency

Performance Marketing

Tumblr is joining the ranks with YouTube in using its social network to leverage creators and make them money, and maybe even Michelle Phan famous. Today it launched the Creatrs [...]

Alt Image Text

Shorty Awards Nominations Open Until Feb. 19

Performance Marketing

It's that time of year again: the Shorty Awards are now taking nominations. So if you have any personal favorites, you should get to it now, because the deadline is [...]

Alt Image Text

Microsoft is Gifting Windows 10 to Users

Performance Marketing

Microsoft announced Wednesday that it will give its Windows 10 operating system away for free to customers, it introduced a revamped Office for mobile and it revealed that its Xbox [...]