Overall, Brandwatch tracked more than 23 million mentions of the Olympics, from Opening Ceremony through Closing Ceremony.
As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. How well is this working?
The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding.
The social media build up to Sunday night's Game of Thrones season six premiere was colossal, and the buzz certainly didn't stop while it aired on HBO.
The Las Vegas Convention and Visitors Authority knows the power of social influencers, and recently tapped the talents of Vine stars to show off what makes the city shine.
75 percent of social users talking about the iHeartRadio Music Awards were women and 68 percent were millennials.
Even if they're not always buying your products, Millennials' habits can be a harbinger of things to come.
Twitter data shows that activity spiked when Jenkins nailed the game-winning three-pointer—there were 30,000 tweets per minute at that moment.