Julia Beardwood

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What’s in a Name? For Yahoo, Too Much and Not Enough

Performance Marketing

Once the dust settles from last week's news of the final nail in the coffin for Yahoo, one of the web's original pioneers, we'll undoubtedly have a thousand reasons to consider [...]

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Opinion: BMW Joins the No-Luck-With-Joy Club

Brand Marketing

Now that two weeks have passed since the closing ceremonies of the Winter Olympics, I’ve got a question: Do you still feel happy? After all, the Vancouver games had more [...]