Judith S. Riddl


Upscale Jovan For Men set to roll out this fall

In an aggressive attempt to bridge its gap between mass and prestige fragrance lines at food, drug and mass merchandise stores, the Joh. A. Benckiser Gmbh unit Quintessence Inc. will […]

Procter & Gamble Streamlines Things: New Brand Development Plan Could Simplify Promotions and Save Money

NEW YORK – Procter & Gamble just moved closer to streamlining management and cutting costs. Its rollout of a revised brand development fund on July 1 will require all company […]

Proctor & Gamble streamlines things: new brand development plan could simplify promotions and save money

Procter & Gamble just moved closer to streamlining management and cutting costs. Its rollout of a revised brand development fund on July 1 will require all company divisions to adhere […]