John Burbank, Nielsen Online


Could Social Networking Bolster the 30-sec. Spot?

For years, it has been assumed that home internet usage would cannibalize live television viewing, but there’s something interesting happening between social networking and live television. Could it be that […]

Could Social Networking Bolster the :30 Spot?

For years, it has been assumed that home internet usage would cannibalize live television viewing, but there’s something interesting happening between social networking and live television. Could it be that […]