Joelle Kaufman
3 Ways to Beat Amazon With Data
Amazon is winning and competing with the company is hard, but every e-commerce business must have a strategy to address the Amazon juggernaut. With the company's incredible product breadth, strong [...]
Machine-Built Brands
Brand Marketing
Is display advertising a dying breed? Possibly, but if done right, it can be just as effective as search, if not more so. The real question is: Can the “machines” [...]
Opinion: Machine-Built Brands
Brand Marketing
Is display advertising a dying breed? Possibly, but if done right, it can be just as effective as search, if not more so. The real question is: Can the “machines” [...]