Jim Kirk
The Future is Now: Midwest Embarks on Restructuring
Brand Marketing
By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a [...]
Miller counters Anheuser-Busch: prepares for likely spring launch of Ice Draft beer
Brand Marketing
Insiders said the nation's No. 2 brewer most likely will roll out an ice beer as early as next spring. Already, Chicago-based Leo Burnerr Co. is believed to have won [...]
Anheuser-Busch looks to test a new filtered draft brand
Brand Marketing
Anheuser-Busch, facing what could be another tough summer beer-selling season, may test a cold-filtered draft beer under the Bud name before the end of the year.
Anheuser-Busch Ices Miller With New Bud Draft Launch
Brand Marketing
Coors, GSD&M hope ice beer catches fire
Brand Marketing
Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice beer category, but the brewer inched closer by assigning Austin, Texas-based GSD&M a Coors [...]
D’ARCY DOUBLE PLAY: Blockbuster Shifts Its $100-Million Account to DMB&B/St. Louis . . .
Brand Marketing
Blockbuster Entertainment closed its six-month -long review late Friday by awarding the $100-million account for its video and music stores to D’Arcy Masius Benton & Bowles/St. Louis.‘Over the past six [...]
What’s the Best Ice-Beer Slogan? You Make the Call, Miller Says
Brand Marketing
MILWAUKEE – Stripped down print ads that ask consumers to pick a tagline aren’t new in advertising, but for Miller Brewing Co., it’s the latest nontraditional marketing tool the brewer [...]
Bayer Bess Vanderwarker Names General Manager As Partners Shift Focus to Long-Term Growth
Brand Marketing
CHICAGO – Bayer Bess Vanderwarker last week named Brian Goodall the first general manager of the agency in a realignment of responsibilities intended to free partners Gary Bayer and Ron [...]
Burnett Billings Dip 2% for 1993
Brand Marketing
CHICAGO – Leo Burnett Co. last week reported an overall billings decline for the first time in a decade.Worldwide billings decreased 1.9% to $4.223 billion. Surprisingly, billings outside the U.S. [...]
GSD&M Gets Coors Ice; Zima Clearmalt Going National
Brand Marketing
GOLDEN, COLO. – Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice-beer category, but it inched closer last week, assigning Austin, Texas-based GSD&M [...]