Jeff De Joseph

Alt Image Text

After the Fall

Brand Marketing

Remember Psych 101? Abraham Maslow, in his research on human motivation, used a pyramid to show our “hierarchy of needs.” Each building block supports the next level. The blocks at [...]

Alt Image Text

I Want My CNBC

Brand Marketing

Back in the day, rock stars were rock stars, and MTV was birthed to give them another venue. (It also created another category—the hair band!) Sometime in the late ’80s, [...]

Alt Image Text

Art & Commerce: Beyond Knowing

Brand Marketing

The truth about current market economics, writes Jeff De Joseph, is a lontananza The sum of Dino’s instincts had to do with the old ways–ways that kept the world lontano–distant, [...]