Jane L. Levere


Tullamore Dew Shows a More Diverse View of Ireland in a New Campaign From Opperman Weiss

Singing Irish songs and drinking whiskey isn't just for white men.

Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models

Fort Lauderdale tourism—which has been courting lesbian and gay visitors for decades—on New Year's Eve will roll out a new campaign that could be a first in the travel category, with transgender models starring in mainstream media ads.

Star Alliance Turns to Social Media to Get Its Message Across in China

China represents the land of opportunity for most every marketer, if only for the massive size of its consumer base.

Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief time.