J.l. Sulliva
‘Register’ Edits Short List To Four Orange County Shops
Brand Marketing
SANTA ANA, CALIF. – The review for The Orange County Register’s estimated $2 -million account narrowed last week to a pair of Los Angeles shops and two contenders from the [...]
Six Asked to AST — Computer Co. May Launch Stores
Brand Marketing
Six agencies believed to include incumbent Team One Advertising/El Segundo, Calif., Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif., and L.A. shops Lord, Dentsu & Partners, DMB&B and Grey Advertising are competing [...]
Interactive Infomercial on Horizon From Nissan and Chiat/Day
Brand Marketing
VENICE, CALIF. – Chiat/Day and Nissan Motor Corp. are tuning up for a drive down the information superhighway with plans to air an interactive infomercial next year.The automaker has signed [...]
Vons Pavilions To Check Out of Saatchi for DDB
Brand Marketing
ARCADIA, CALIF. – Vons Pavilions’ $5-million account will soon leave Saatchi & Saatchi/Pacific in Torrance, Calif., for DDB Needham L.A.‘We are hoping to end the relationship with Saatchi & Saatchi [...]
Edler Exits: Hochberg Named Successor at FCB
Brand Marketing
Rich Edler resigned his post as evp/gm at Foote, Cone & Belding/L.A. last week, capping more than a year of management changes and new business frustration at the shop. Stepping [...]
Saatchi & Saatchi Lays Off 8 Staffers
Brand Marketing
TORRANCE, CALIF. – Saatchi & Saatchi/Pacific laid off eight of its 278 employees to offset a lighter commercial production schedule from Toyota Motor Co. and the downturn in the business [...]
Will Style Sell Celica? — Saatchi Takes New Routes for Toyota Celica, Other Models in ’94 Campaign
Brand Marketing
TORRANCE, CALIF. – Saatchi & Saatchi/Pacific rolls out a new campaign for Toyota Motor Co.’s Celica this week – an attempt to reposition the car based on its styling, calling [...]
4 Calif. Agencies Vie for Mitsubishi Collateral Ads
Brand Marketing
CYPRESS, CALIF. – Incumbents Grey Advertising/Huntington Beach and The Designery in Long Beach are among four California shops being considered by Mitsubishi Motor Sales of America for a consolidation of [...]
‘Orange County Register’ Starts Review for New Shop
Brand Marketing
SANTA ANA, CALIF. – The Orange County Register is about to launch a review in hopes of bolstering its arsenal in the circulation battle with the Los Angeles Times.The Register [...]
Rubin Postaer Breaks From Tradition, Promotes Honda Accord as a Value Buy
Brand Marketing
LOS ANGELES – Rubin Postaer & Associates pulls out some fancy driving moves this week, introducing the 1994 Accord from American Honda Motor Co. with an estimated $24 million in [...]