Hank Kim

Alt Image Text

DoubleClick Unit Unveils Buying Power Index

Brand Marketing

NEW YORK–According to Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc., the Internet’s most widely recognized sites — measure both on brand appeal and traffic – do not [...]

Alt Image Text

Ogilvy Dusts Off Jaguar

Brand Marketing

NEW YORK-Ogilvy & Mather will launch Jaguar Cars’ 2000 S-Type sports sedan with a TV spot breaking nationally today that resurrects a previous tagline-and gives it some new energy. The [...]

Alt Image Text

Priceline.com Seeks Bidders

Brand Marketing

NEW YORK-On the heels of its initial public offering, online auction site Priceline.com has embarked on an agency review for a $10-12 million account, the spending for which is expected [...]

Alt Image Text

Kellogg Takes Bolder Tack in Launch Effort

Brand Marketing

Kellogg’s resolve to encourage boldness and innovation in its advertising gets a new test this week in J. Walter Thompson’s $10-20 million launch of Raisin Bran Crunch cereal. Two TV [...]

Alt Image Text

Consultant Eyes Media

Brand Marketing

To capitalize on the trends of consolidation and unbundling reviews in the media arena, Morgan Anderson Consulting has created a media management group. The unit will handle agency searches and [...]

Alt Image Text

With Cooke, M&C Saatchi Completes New Team

Brand Marketing

Marty Cooke’s arrival as creative chief at M&C Saatchi here adds the final piece of the new management team assembled by executive chairman Robert Fletcher. Fletcher was brought in last [...]

Alt Image Text

Merkley Hires Lowe’s Benz Team

Brand Marketing

Creative Trio Follows Mercedes Account; Will Replace Marty Cooke NEW YORK–The arrival of the Mercedes-Benz account at Merkley Newman Harty has led to a reorganization of the shop’s creative department, [...]

Alt Image Text

Wine Win for Freeman

Brand Marketing

Cliff Freeman and Partners has been named the first advertising agency for Sendwine.com, an e-commerce client which sells wine over the Internet. The New York shop bested crosstown rival Ogilvy [...]

Alt Image Text

BBH Airs First Work From U.S. Office

Brand Marketing

15 Humorous ESPN Nascar Spots Will Roll Out in Coming Months NEW YORK–Bartle Bogle Hegarty is bowing an ad campaign for ESPN’s Nascar coverage, its first work since launching its [...]

Alt Image Text

Arnold Eyes N.Y. Shop

Brand Marketing

Snyder Communications has been negotiating to buy Cliff Freeman and Partners, a move designed to give Snyder’s Arnold Communications a credible presence in New York. The talks, which began earlier [...]